Recently, craft beer has become a real hit, and it’s not just a phase — it’s a genuine trend. If your establishment or shop isn’t offering something unique, it might be time to consider expanding your selection. In this article, we’ll talk about how adding exclusive beer varieties can help you stand out and increase your sales.
Why Exclusivity is Cool?
If your venue offers beer that can’t be found in other places, that’s already a huge advantage. People love trying something new, and even more, they love drinking rare beverages. This creates an exclusive atmosphere that not only attracts attention but also encourages people to come back for a new experience.
Limited editions or unique beer styles are not just about flavor; they’re a whole story you can share with your customers. This makes your venue or shop a destination for locals and tourists alike, eager to try something they can’t get anywhere else.
How to Attract New Customers?
When you offer exclusive varieties, you immediately become a new spot for people to check out. Tourists, locals, and real beer enthusiasts will want to visit to try something that isn’t available elsewhere.
Limited or rare beers create a sense of mystery around your business, and that pulls in even more people. Who wouldn’t want to be the first to try something exclusive? This generates not only demand but also strong customer loyalty.
How to Increase the Average Check?
Craft beer often costs more than regular beer, and that’s totally fine. People are willing to pay more for something special if the beer is really good. But, aside from that, you can increase the average check by offering tasting sets or pairing rare beers in bundles.
Don’t forget about selling beer to go. Many customers who’ve tried something unique at your bar will want to take their favorite beer home. This is an additional opportunity to boost sales.
What Beer Styles Should You Add to Your Selection?
To make your selection more attractive, it’s important to diversify it with styles that appeal to different groups of customers. Here are a few popular beer styles that can draw attention:
- IPA (India Pale Ale) — Probably the most popular style among craft beer lovers. It has a strong hop flavor with citrus and herbal notes. IPA can be your flagship beer in the bar.
- Sour — Sour beer is gaining popularity due to its unique taste. It can be fruity, spicy, or just mildly sour, which attracts those who enjoy non-standard drinks.
- Stout — A dark beer with a rich flavor, often with chocolate, coffee, or caramel notes. It’s perfect for those who prefer strong and full-bodied brews.
- Hazy — Known as New England IPA, this style has a cloudy texture and a smooth taste. It’s very popular among younger audiences.
- Smoothie — These are unusual beers with fruits and berries, offering a sweet and refreshing taste, which is ideal for warm months.
- Pilsner — A light, crisp beer with a mild bitterness, perfect for those who enjoy a classic style with a light flavor.
By offering even a few of these varieties, you can attract new customers and impress your regulars.
Collaboration with Breweries
One problem many bars and shops face is collaborating with large breweries. They usually work with big batches, and that’s not always convenient for a small business. When you order tens or even hundreds of liters of beer, and it doesn’t sell as quickly as expected, it can become a real headache.
At Beera Bar Riga, we understand that small businesses need flexibility. That’s why we offer a tailored distribution model that allows us to supply craft beers in smaller batches, minimizing the risk of excess stock. We work directly with breweries and ensure that even small quantities are delivered quickly and efficiently, helping you avoid overstocking while still offering a diverse range of beers.
The Bottom Line
If you’re not yet offering exclusive beer varieties, now’s the time to consider expanding your selection. Not only will this help you stand out among competitors, but it will also give you a chance to attract new customers. The key is to work with flexible breweries, create an inviting atmosphere, and actively promote your new releases.
At Beera Bar Riga, we’re committed to helping small businesses grow by offering high-quality craft beers and a direct distribution model that suits your needs. Don’t be afraid to experiment with your selection and use marketing tools that will help make your establishment or shop a place people want to return to.
